ENERGY Special Edition. Created Through Code, Not Captured by Light.

Emotional key visuals, not photographed but fully digitally produced: 100% product-accurate vehicles created in CG, seamlessly embedded into AI-generated environments. Even the cast is entirely artificial – designed by algorithms, yet full of expression and personality.

For the campaign of the ENERGY special editions, everything was created digitally – and yet every image feels strikingly real.

The result: a unique image series with 20+ assets for each of the eleven special edition models. Not one pixel real.

No travelling costs. No transport logistics. No dependence on the weather or seasons. CGAI® breaks boundaries, creates freedom and redefines timelines, budgets, and creative potential.

Feel the Energy of a New Era in Content Creation.

The campaign delivers not only emotion but real added value.
For each of the eleven vehicles, in addition to exterior and interior shots, product highlights such as rims, the special edition badge, and the center display were purposefully showcased. These assets are complemented by explanatory visuals of the driver assistance systems – precise, understandable, to the point.

From emotional key visuals with a digital cast to pure product shots and infographics, the campaign demonstrates how efficient CGAI® content creation intelligently combines emotion and information.