Launching Opel Exclusive on the Digital Stage

With its distinctive colors, premium materials and a clear design focus, Opel Exclusive stands for premium-level individualization in the mid-range segment.
To launch the sub-brand, we developed an independent visual brand identity and created a digital experience that consistently reflects this character: Elegant, intuitive, and technologically cutting-edge.

One moment, one photo - and your favorite color becomes part of your vehicle. Whether it’s the nail polish that makes a statement or the eye color of someone special: simply tap, transfer and see how personality takes shape on four wheels.

The elegant design of the website, the intuitive usability and the 16.7 million colors in the web visualizer offer a level of individualization in the mid-rang segment that is rarely standard in the luxury segment.

Launched in 17 markets and complemented by an AR app, the website also serves as the foundation for interactive brand experiences at trade shows and events.