Everything You Expect from a TVC. Except the Shoot.

Well, a CGAI production house.

And that changes quite a few things.

Creative ambition can grow without instantly turning into a production nightmare.

Not because production suddenly becomes simple.
But because more ideas can make it all the way into the final film without getting lost in budget, timing and logistical constraints.

Start with the idea. Shape the storyboard. Cast the talent. Define the styling. Find the locations - all digitally.
Then shoot. Just not on set.

Because the shoot was entirely virtual. CGAI® gave us room to explore where we wanted it and control where we needed it. Set up a shot, explore different takes. A look, a gesture, a camera move that simply works. The kind of variation and unexpected moments you normally get on set.

And throughout the production, precise CG elements were part of the same generative process, from the digital twin ensuring product accuracy to defined camera angles and movements.

The rushes then went into the edit, where the strongest takes and moments came together as the final films.

The result: two TVCs for the new Audi A3 Sportback and Audi A3 allstreet.

Classic production logic. Produced differently.

Alongside the two TVCs, a series of images supported the campaign across a variety of digital touchpoints.

One CGAI® workflow. More content. More ways to activate the campaign.