Zootopia 2: One TVC Globally Adapted

Volkswagen and Walt Disney Animation Studios entered a creative cooperation for the film Zootopia 2.

At the heart of this collaboration are three vehicles inspired by the all-electric Volkswagen ID. models. Within the Zootopia universe, they are playfully reimagined as “Wolfswagen.”

To launch Volkswagen’s global 360° campaign for the film’s theatrical release, a bespoke TVC was created and adapted for multiple markets worldwide.

From North America to East Asia, each market received its own custom-adapted version of the spot. Effekt-Etage produced all localization shots and seamlessly integrated the Volkswagen models into the Zootopia 2 universe.

This smart localization approach delivered relevance across more than 40 markets worldwide, with the spot running in cinemas, on TV and across social platforms.