Kia PV7. Global Launch Communication

At 5.35 metres long, with space for up to nine people or a serious amount of cargo, the PV7 is, quite simply, a lot of car. And its global launch called for quite a lot of content, too.

Together with the Kia Design team at Kia’s headquarters in Korea, we developed the visual world for its global launch, from first concept to final asset delivery.

While Kia Design continued refining the PV7, our CGAI® workflow kept the content product-accurate through a continuously updated digital twin. At the same time, AI brought talent and a more vivid, human world around the vehicle.

The result: digitally created content that feels a lot less like… digitally created content.

From first ideas to final launch assets, the production moved quickly across film, imagery and keynote content.

First out: a 20-second teaser and three accompanying images, released ahead of the world premiere.
In parallel, the one-minute Design Film, launch imagery and keynote visuals were taking shape for the full reveal.

One production, from the first teaser to the full reveal.

AI enters early, helping explore ideas faster, test directions and develop new visual possibilities.

But when car designers are approving the work, close enough isn’t close enough.

Which is why CG remains essential: the continuously updated digital twin keeps the vehicle product-accurate, and camera setups and perspectives remain precisely reproducible.

CGAI® keeps everything we value about CGI, while making a more vivid, human world around the product possible.

Ten weeks after the first idea, everything came together at the PV7 world premiere.

Launch imagery, the design film and five minutes of keynote visuals became part of the presentation on stage.

What started as a digital world finally became part of the real one.