i20 & Bayon. One Campaign. Emotionally Told. Digitally Realized.

Not necessarily. Our campaign for the Hyundai i20 and the Hyundai Bayon shows urban life as it is. Human, real, and relatable.

Real stories captured through stills and film.

Fully digital, from the first idea to the final CGAI® Content Creation.

A perfectly normal campaign film.
Real moments. Familiar images. Urban life.

And yet, nothing here is quite normal.

Sofia and Davis are digitally born.
Their world is AI-generated, seamlessly merged with CG vehicles and digital environments.

Because everything is relative.
Even reality.

Sort of.

Using our CGAI® workflow, content adapts to the season.

New images, yes.
New production, no.

The campaign rolled out across 15+ European markets and the UK - running across Hyundai's digital channels including website and social media. The film additionally aired as a TVC in Turkey.

Strong performance across all channels with a clear uplift in configurator starts and lead generation, and premium TV placements.