Single Source Realtime Production for all Audi Models

One Source. Limitless Content.

With the Unreal-based visualization pipeline AVP (Automotive Visualization Platform), Audi Business Innovation is fully embracing a single-source-of-truth approach. Leveraging the digital twin, all digital touchpoints along the contemporary customer journey are powered from a single central data source.

Images and films for design and feature presentations. Content on demand. Streaming assets. Layer-based configurators. Digital experiences at the point of sale.

One system. All models. All channels. All formats.

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Still Mockup Audi Business Innovation – automated content creation for Audi

Content that Scales. Processes that Perform.

As a framework agreement partner for Content Production, Realtime Visualization and Development, Effekt-Etage supports the development of the data-driven visualization solution AVP.

The highly automated and efficiency-driven platform enables flexible combinations of vehicles, animations, environments, lighting, and cameras. Its modular structure accelerates workflows and reduces costs.

Tailor-made tools and software solutions push automation even further and continuously expand the pipeline’s capabilities.

Your Car. Your Spot.

At the point of sale, the AVP delivers a true highlight: The individually configured vehicle is turned into a high-quality driving film in real time – in TVC quality, generated directly from the configurator.

A personalized brand experience that resonates: data-driven, emotional, and highly relevant.

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