Volkswagen Commercial Vehicles – Perseu 25

Hybrid production of photography and CGI for high-end quality and maximum efficiency.

Task

For the premiere of the new Perseu 25 models in the Brazilian market, several images were to be created for flexible use in sales literature, online and at trade fairs.

Implementation

Image from image databases (stockimages) were combined with 3D models (digital twin) of the trucks. Artworks in an studio environment, dynamic driving scenes and typical local work situations. All efficiently designed in our Berlin office for the Brazilian market.

Result

Not only the result is convincing but also the hybrid production approach. With efficient budgets, product images can be realized with high visual quality, creative content, always up-to-date and customizable.