FUSO eCanter VR Experience

Secure a place in the future today. The eCanter VR Experience takes visitors into the future of electric mobility in commercial traffic.

Client: Daimler AG

Agency:  SIEGELWERK

Task

FUSO, a division of the Daimler Trucks Division, presented the electric future of commercial vehicles at the IAA Commercial Vehicles. The aim was to make the intelligent drive technology and the innovative, digital services of the presented prototype “eCanter” first-hand experience.

Implementation

With the help of the Samsung Gears, the visitor travels from the hectic atmosphere of a fair to an emissions-free future. In a virtual test drive it experiences impressively new functionalities as a “driver”. Automatic route calculation as soon as a new order is received, wireless communication with other road users, a connection with traffic guidance systems such as traffic lights in order to adjust the speed perfectly to the green phases, for example. In addition to the test drive, visitors can also view the exterior and interior design virtually.

Result

The “FUSO eCanter 360° VR Experience” captivated users in an informative and immersive way. It offered the chance to experience tomorrow’s normalcy today.