Rolls-Royce Phantom App
A real-time 3D visualizer for iPad and iPhone. Highly mobile and flexible – the perfect retailer tool of the Rolls-Royce brand.
Customer: Rolls-Royce Motor Cars Limited
Task
The task was to develop an innovative presentation and sales tool tailored to the individual needs of Rolls-Royce consultants and their customers. The first personal contact usually does not take place in the showroom. So it was necessary to create a solution that allows the infinite design possibilities to be experienced and can be used at any time without much hardware. Of course, the visual quality had to absolutely correspond to the luxury segment of the Rolls-Royce brand.
Implementation
An iPad and iPhone app was created, the core of which is the 3D real-time data of the Phantom, Phantom Coupé and Phantom Drophead Coupé models. Thanks to it, the user can move freely around the virtual vehicle at any time. The exterior can be chosen from countless equipment and colour variants. A special feature is the BESPOKE Colour Match Tool. For the first time, the paint finish of the vehicle can be displayed in any colour desired by the user. After taking a photo with the integrated camera and selecting a colour from the picture, it is automatically transferred to the vehicle.
The interior offers the user three different interior perspectives with a multitude of customisation options. Of course, customised vehicles can be stored in a virtual garage, pictures of the vehicle can be shared with friends and acquaintances through social media integration, or stored in a personal photo album.
Product pictures, further product information as well as a dealer search complete the app.
Result
The result is an innovative presentation and sales tool for consultants and a trend-setting app for enthusiasts worldwide. With over 250,000 downloads and an average rating of 4.5 stars, the app set benchmarks in the field of mobile automotive visualisers.
